Refreshing “The Customer Journey to Online Purchase” – New Insights into...
Last year we introduced “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their...
View ArticleCross-device conversion metrics come to DoubleClick
Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products. Today, as the first post of our week-long DLS series,...
View ArticleChanges to validation for AdWords API iTunes AppConversions
What’s new? The validation for AppConversions will become stricter starting on November 9, 2015. If you’re using AppConversions in v201509 or v201506 with AppPlatform: ITUNES, you’ll need to make sure...
View ArticleAutomatic opt-in for cross-device conversions in the AdWords API...
The v201601 release of the AdWords API included a new optimizeOnEstimatedConversions attribute of Customer.conversionTrackingSettings that allowed you to opt-in to including cross-device conversions in...
View ArticleNew ways to measure your users in Google Analytics
Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today's customers have incredibly high expectations for...
View ArticleLive Webinar: Website Conversions & Audience Remarketing
The Google Ads API Developer Relations team will be hosting a live webinar, Website Conversions & Audience Remarketing with the Google Ads API, on December 11 at 10 AM EST (3 PM GMT). Mark your...
View ArticleUpcoming changes to conversion action management
Starting August 22, 2022, the include_in_conversions_metric field of the ConversionAction resource will become read-only. Requests that attempt to set this value will result in a...
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