Clik here to view.
Flexible conversion counting option in AdWords may affect AdWords API users
AdWords API users take note - an upcoming AdWords feature may affect your conversion-related AdWords API reports. Starting February 25th, 2014, AdWords users will be able to change the conversion...
View ArticleClik here to view.
Important updates for flexible conversion counting options in v201402 of...
We recently announced a new flexible conversion counting option feature in AdWords that may affect AdWords API v201309 users. There are a couple of additional changes in the AdWords API v201402 that we...
View ArticleClik here to view.
Sunsetting CONVERSION DURATION THRESHOLD feed placeholder in AdWords API
If you use AdWords call extensions, you know that you can count phone calls as conversions based on the duration of the call (e.g., 60 seconds). When using AdWords API feeds, this duration threshold is...
View ArticleClik here to view.
Sharing is Caring – Unleash your productivity with asset sharing in Google...
Innovation happens on every levelWithin your organization there are multiple people working on different sides of the same problem. Making it easy for people to quickly and effectively share innovative...
View ArticleClik here to view.
Reminder: AdWords API is sunsetting CONVERSION DURATION THRESHOLD feed...
This is a reminder that the CONVERSION DURATION THRESHOLD placeholder is sunsetting starting on April 28th, 2014. Starting on the sunset date, AdWords accounts will be migrated to use the new...
View ArticleClik here to view.
AdWords API – Using CONVERSION DURATION THRESHOLD feed placeholder will throw...
The CONVERSION DURATION THRESHOLD placeholder was deprecated on April 28th, 2014. Starting July 21st, 2014, using this placeholder with the FeedMappingService will result in a...
View ArticleClik here to view.
Change to the default conversion optimizer mode for new AdWords Accounts
As announced in February, flexible conversion counting in AdWords now lets you decide how you want to count conversions for each of your accounts. As a follow up to this new feature, when new AdWords...
View ArticleClik here to view.
Refreshing “The Customer Journey to Online Purchase” – New Insights into...
Last year we introduced “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their...
View ArticleClik here to view.
Cross-device conversion metrics come to DoubleClick
Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products. Today, as the first post of our week-long DLS series,...
View ArticleClik here to view.
Changes to validation for AdWords API iTunes AppConversions
What’s new? The validation for AppConversions will become stricter starting on November 9, 2015. If you’re using AppConversions in v201509 or v201506 with AppPlatform: ITUNES, you’ll need to make sure...
View ArticleClik here to view.
Automatic opt-in for cross-device conversions in the AdWords API...
The v201601 release of the AdWords API included a new optimizeOnEstimatedConversions attribute of Customer.conversionTrackingSettings that allowed you to opt-in to including cross-device conversions in...
View ArticleClik here to view.
New ways to measure your users in Google Analytics
Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today's customers have incredibly high expectations for...
View ArticleClik here to view.
Live Webinar: Website Conversions & Audience Remarketing
The Google Ads API Developer Relations team will be hosting a live webinar, Website Conversions & Audience Remarketing with the Google Ads API, on December 11 at 10 AM EST (3 PM GMT). Mark your...
View ArticleClik here to view.
Upcoming changes to conversion action management
Starting August 22, 2022, the include_in_conversions_metric field of the ConversionAction resource will become read-only. Requests that attempt to set this value will result in a...
View Article
